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Cardboard is hardly a material we associate with new media or digital technology in general. And yet in considering a series of recent editorial projects in several Latin American cities—editorial projects whose last name is always Cartonera and whose defining attribute is a trash aesthetic of hand-painted books made from recycled cardboard—it seems difficult to avoid confronting the present media ecology characterized by these technologies. These editorials produce, on some level, a kind of ‘‘new media,’’ although the mere novelty of their enterprise is only the most superficial of their affiliations with this concept. On the contrary, it seems clear to me that these projects also enact a form of production that should be interrogated within a discussion of the forms of sociality associated with new media and the politico-economic landscape they inhabit and condition.
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In October 2007, over the course of a weekend, several hundred people descended on Coronel Pringles, a small town in the Argentine pampas. For two days they would participate, along with many of the town’s residents, in a series of workshops and performances held under the aegis of the Asociación Civil Estación Pringles, an organization founded in 2006 and headed by the poet Arturo Carrera. This inaugural event centered on the practice of declamation, one of the ‘viejas prácticas sociales y artı́sticas’ (‘timeworn social and artistic practices’) that Estación Pringles seeks to place into dialogue with the work of contemporary artists, writers and performers. In its founding statement, the project casts this dialogue in theatrical terms, calling itself ‘una plataforma o una escena donde prácticas estéticas dispersas en un espacio lateral puedan agregarse, articularse, hacerse visibles’ (‘a platform or scene where aesthetic practices, scattered throughout a lateral space, might come together, be articulated, become visible’). Indeed, an emphasis on theatricality would reappear in Carrera’s closing remarks to the 2007 gathering, in which he couches the practice of declamation in terms of a ‘teatrito,’ a ‘little theater’ (Estación Pringles).
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